Watch the replay as The Priority Sale co-authors Bryan Gray and Jesse Laffen for a look into relationship selling. We’ll explore why it’s so inconsistent and find a better frame for how we view relationships. Along the way, we’ll take a look at some key concepts, including:

• The buyer’s playbook vs. ours
• Why we shut down our prospects’ brains
• A better way to think about how we approach business development, in 2021

This session is presented for B2B organizations, especially professional services firms who want to stop being seen as a commodity to their prospects.